Randy and Jason
"The ideal mentors for aspiring indie musicians who want to navigate an ever-changing music industry."
-- Billboard
Randy and Jason are musicians, authors, columnists, professional speakers, lecturers, and consultants who've written four critically-acclaimed books, including the modern-day classic The Indie Band Survival Guide and their latest, Making Money With Music (Audible version). They've also been columnists for music magazines, blogs, and sites for over a decade. Their band, Beatnik Turtle, released over 500 songs spanning 20 albums, licensed music to Disney and Viacom, and wrote music for TV, films, and theater including Chicago's Second City. In 2007, they released a song every single day of the year.
Example Curriculum
Intro
Available in
days
days
after you enroll
What Musicians Need To Know About Music Business
Available in
days
days
after you enroll
- What Musicians Need To Know About Music Business Overview & Links
- What You Need To Know About The Tap, Boost, & Reduce Strategy (3:12)
- How To Use The Tap, Boost, & Reduce Strategy (8:12)
- What You Need To Know About Your Customers, Service Partners, And You (7:50)
- Starting A Music Business -- Getting Paid, Incorporating, Taxes, and More (4:31)
- How To Jumpstart Your Music Business By Copying The Success Of Others (3:36)
- How To Compete With Free- The 13 Qualities Any Music Business Can Use To Boost Revenue (11:50)
- How To Start Your Music Business For $0 (5:42)
Music Licensing
Available in
days
days
after you enroll
- Music Licensing Overview & Links
- What You Should Know About Music Licensing (5:36)
- What You Need To Know About Music Supervisors & How They Can Help You Get Your Music Licensed (5:31)
- How To Get Into Music Libraries So Others Can License Your Music (7:03)
- The Top Legal Licensing Terms You Should Know (4:57)
Music Royalties
Available in
days
days
after you enroll
- Music Royalties Overview & Links
- What Are Royalties & How Do They Make You Money (4:21)
- Who Your Key Royalty Partners Are & How They Make You Money (7:39)
- Preparing To Register Your Music (5:22)
- How To Register For Composition Royalties (6:24)
- How To Register Your Sound Recording (3:13)
- What AdShare Is & How To Tap It (2:21)
- Selling Your Future Royalties For Money Now (3:21)
Marketing and Promotion
Available in
days
days
after you enroll
- Marketing and Promotion Overview & Links
- What You Need To Know About Your Fans (4:52)
- What You Need To Know About The Four Types Of Media (7:00)
- The Top 10 Techniques To Get The Press/Media To Cover You & How To Pitch Coverage (6:48)
- The Top Seven Marketing Goals & Conversions You Can Create For Your Music Business (5:02)
- How To Get Your Audience To Do What You Want Them To (6:36)
- The 14 $0 Marketing Techniques (16:29)
Music Copyright
Available in
days
days
after you enroll
Products and Merchandise
Available in
days
days
after you enroll
- Products and Merchandise Overview & Links
- What Every Musician Needs To Know About Merchandise & Your Persona (4:34)
- What You Need To Know About Minnows, Dolphins & Whales (Customer Segmentation) (6:49)
- How To Create Merch-On-Demand Merchandise (3:13)
- How To Create Custom Designed Merchandise (4:06)
- How To Boost Your Sales By Using Surfaces, Pricing Strategies, & Other Sales Techniques (7:39)
- What You Need To Know About Merchandising Rights- Copyright, The Right Of Publicity, & Trademark (9:50)
Music Distribution
Available in
days
days
after you enroll
Get Heard & Seen
Available in
days
days
after you enroll
- Get Heard & Seen Overview & Links
- How To Get Heard On The Radio- Commercial, College, Public, and Satellite (9:49)
- How To Get Heard On Streaming Services & Playlists (5:59)
- How To Get Heard On Podcasts (5:34)
- How To Get Heard On 3rd Party Coverage Sites (7:51)
- How To Get Heard On Sharing & Social Sites (7:29)
- How To Get Heard On Challenges & Contests (3:22)
- How To Get Heard On Television (2:43)
- How To Get Heard On Video & Streaming Sites (4:01)
Patronage
Available in
days
days
after you enroll
Playing Live & Events
Available in
days
days
after you enroll
Release Strategy
Available in
days
days
after you enroll